Privacy policy
This Privacy policy describes how Califul and its subsidiaries and affiliates (“Califul,” “we,” “us,” and/or “our”) handle personal data gathered online (via our websites) and offline (through customer support channels, our retail outlets, and face-to-face promotional events). We collectively refer to these as the “Services”. This Privacy policy explains the kinds of personal data we gather and process, how we might utilize and share this data, and the choices you have concerning our management of your personal data.
Information we gather
We collect personal data from you directly and through your utilization of the Site. This information may include:
- Information you provide to us when you use our Site (e.g. your name, contact details, gender, product reviews, and any information which you add to your account profile).
- Transaction and billing information, if you make any purchases from us or using our Site (e.g. credit/debit card details and delivery information).
- Records of your interactions with us (e.g. if you contact our customer service team, interact with us on social media).
- Information you provide us when you enter a competition or participate in a survey.
- Information collected automatically, using cookies and other tracking technologies (e.g. which pages you viewed and whether you clicked on a link in one of our email updates). We may also collect information about the device you use to access our Site.
- Other information necessary to provide the Site, for example, we may access your location if you give us your consent.
Information we collect automatically
When you visit our store or interact with our communications, certain information is collected automatically. To collect this information, we may employ cookies, web beacons, and analogous technologies. A “cookie” is a text file sent by websites to a visitor's computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as a pixel tag or clear GIF, is utilized to transmit information back to a web server. We may also collect information about your online activities over time and across third-party websites. The information collected automatically may include:
- URLs that refer visitors to our store.
- Search terms used to reach our store.
- Details about the emails we send, such as opens, clicks, and unsubscribes.
- Details about the devices that are used to access our store (such as IP address, browser information, device information, and operating system information).
- Details about your interaction with our store (such as the date, time, length of stay, and specific pages accessed during your visits to our websites, referral activity, and which emails you may have opened).
- Information about activity in our store, such as through closed circuit TVs for security monitoring or geo fencing to identify traffic in our stores. and
- Usage information (such as the number and frequency of visitors to our store).
We may correlate this information with your Califul account, if applicable, the device you employ to connect to our services, or email or social media accounts that you use to engage with Califul.
For more information about our cookie usage, please refer to our Cookies policy.
How we utilize your information
Depending on your interaction with our store, your engagements with us, and the permissions granted, the purposes for which we use your personal data include:
- To fulfill your order and manage your online account.
- To handle and respond to any queries or complaints received by our customer service team.
- To customize the store for you and present content we deem most relevant to you, based on your account information, purchase history, and browsing activity.
- To enhance and maintain the store, and monitor its utilization. For market research purposes, e.g., contacting you for feedback about our products.
- To dispatch marketing messages and display targeted advertising, with your consent or as otherwise permitted.
- For security purposes, to investigate fraud, and where necessary, to safeguard ourselves and third parties.
- To comply with our legal and regulatory obligations.
We rely on the following legal bases, under data protection law, to process your personal data:
- Because the processing is necessary to perform a contract with you, or to take steps prior to entering into a contract with you (e.g., processing a purchase you make with us).
- Because we have obtained your consent (e.g., when you contact us with a query, add optional information to your account profile, or consent to receive marketing from us).
- Because it is in our legitimate interests as an e-commerce provider to maintain and promote our services. We continually strive to comprehend our customers better to offer the finest products and customer experience. We utilize information about you to tailor your store experience, making it more captivating and relevant regarding the products and offers presented.
Who may access your information
Third-Party Service Providers: We may engage third-party service providers acting on Califul’s behalf to execute certain services outlined above. For instance, we share certain information with service providers aiding in credit card processing and payments, hosting, managing and servicing our data, disseminating emails, conducting research and analysis, advertising, analytics, or administering specific services and features. We may also share information about you with our professional advisors, such as accountants, auditors, lawyers, insurers, and bankers, as necessary. While these service providers may change over time, we exclusively engage trusted providers obliged to implement appropriate security measures to safeguard your personal data in line with our policies. We only permit them to process your personal data for specified purposes and, where applicable, in accordance with our instructions, this policy, and applicable law.
Advertising and analytics services provided by others
We may authorize others to provide analytics services and serve advertisements on our behalf across the internet and in mobile applications. They may employ cookies, web beacons, and other technologies to collect information about your use of the services and other websites and applications, including your IP address, device ID, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information may be employed by Califul and others to, among other things, analyze and track data, ascertain the popularity of content, deliver advertising and content targeted to your interests on our Services and other websites, and comprehend your online activity better. For further details about interest-based ads, or to opt out of having your web browsing information utilized for such advertising purposes, please visit www.aboutads.info/choices. European users may opt out of receiving targeted advertising through the European Interactive Digital Advertising Alliance.
We may also collaborate with third parties to serve ads to you as part of a customized campaign on third-party platforms (such as Facebook or Google). As part of these ad campaigns, we or third-party platforms may convert information about you, such as your email address, into a unique value that can be matched with a user account on these platforms to enable us to comprehend your interests and serve you customized advertising. Note that these third-party platforms may provide options regarding whether you view such customized ads.
Your rights and choices
Managing or deactivating your Califul account
You may review, update, or modify your account information, including profile, contact, payment, and shipping information, at any time by logging into your Califul account. You may also deactivate your Califul account by emailing contact@califul.com.
Opting out of email marketing
You may unsubscribe from our promotional emails at any time by following the instructions provided in those emails. If you opt out of receiving such communications, please note that we may continue to send you non-promotional emails (such as order confirmation emails or emails about changes to our legal terms).
Restricting cookies
Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our store.
Children
Our store is not intended for children. If you have reason to believe that a child has provided personal data to us, please contact us.
Information security
We work hard to keep your data safe. We use a combination of technical, administrative, and physical controls to maintain the security of your data. This includes using Transport Layer Security (“TLS”) to encrypt many of our Services. No method of transmitting or storing data is completely secure, however. If you have a security-related concern, please contact us.
California privacy rights
The California Consumer Privacy Act or “CCPA” (Cal. Civ. Code § 1798.100 et seq.) and the Shine the Light law (Cal. Civ. Code § 1798.83) confer specific rights upon consumers residing in California concerning their personal data. If you are a California resident, this section applies to you.
California Consumer Privacy Act
The CCPA mandates us to disclose the following information concerning our collection, utilization, and disclosure of personal data. In the preceding 12 months, we have collected the following categories of personal data: identifiers; commercial information; demographic information (note that certain demographic information may constitute characteristics of protected classifications under state or federal law); internet or electronic network activity; geolocation data; audio, electronic, visual, thermal, olfactory, or similar information; inferences; and other categories of personal data that relate to or are reasonably capable of being associated with you. For examples of the precise data points we collect, please refer to the “Information we collect” section above. We collect personal data for the business or commercial purposes described in the “How we use your information” section above. In the preceding 12 months, we have disclosed the following categories of personal data for business purposes to the following categories of recipients:
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Califul ensures the protection of your personal data. We do not sell your information. We do allow our advertising partners to gather specific device identifiers and electronic network activity through our Services to deliver targeted ads based on your interests. To opt out of personalized advertising, please refer to the Advertising and Analytics Services Provided by Others section above.
Under certain conditions, California residents have the right to: (1) request details about the specific pieces and categories of personal data collected, used, and disclosed, (2) request deletion of personal data, (3) opt out of any potential "sales" of personal data, and (4) avoid discrimination for exercising these rights. You can request information or deletion of your personal data by emailing contact@califul.com. We will confirm your request by reaching out to verify your identity. Please note that we may retain some information as required by law. Deleting your personal data may affect access to certain products and services.
If we receive your request from an authorized agent, we may ask for evidence that you have provided such agent with a power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf.
California residents may also request details on how their information is shared with third parties for direct marketing purposes or opt out of such sharing, as permitted by California law. We don't share your personal data with third parties for their direct marketing purposes.
Links to other websites and third-party content
We may provide links to third-party websites, services, plug-ins, and applications like Facebook and Google, which aren't operated by Califul. This Privacy Policy does not apply to such third-party services, and we aren't responsible for their content, privacy policies, or practices. Please review the privacy policies of third-party services before providing any information.
The Services may offer social sharing features and other integrated tools (such as the Facebook "Like" or "Share" button or the Twitter “Tweet” button) which let you share actions you take on our Services with other media. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.
Data retention
Our retention periods for personal data are based on business needs and legal requirements. We retain personal data for as long as is necessary for the processing purpose(s) for which the data was collected, and any other permissible, related purpose. For example, we may retain certain transaction details and correspondence until the time limit for claims arising from the transaction has expired. When we no longer need to use your personal data, it is removed from our systems and records or anonymized so that you can no longer be identified from it.
Changes to our Privacy policy
We may change this Privacy policy from time to time. If we do so, we will post the updated policy on our sites and will indicate when the Privacy policy was last revised. If we make any material changes, we will provide you with additional notice. You should periodically review our current Privacy policy to stay informed of our personal data practices.
For questions about this policy or assistance with privacy rights, please contact us at contact@califul.com.